Guys, Why would you play hard to get?

One of the women I chat with was saying that a guy she know is playing hard to get. I thought it was odd bc to me a guy pursues and a gal allows or doesn't allow the attention. Simple. Traditional. And if the guy isn't simple and traditional then he's just not my guy.

I've also never played hard to get with a guy, so it's hard for me to understand what the guy's motivation to do this would be.

I don't know why the concept of "playing hard to get" seems so odd to me, but I'd love to hear from the guys what your motivation is...

Guys, Why would you play hard to get?
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