The Golden Rule states that you should treat others as you would like to be treated. There are emotional, cultural and moral problems with this ‘rule of thumbs’.
Firstly, the golden rule does not take into account differences of how people feel about a certain situation. One person might want someone to console them after a death of a loved one; another person might look at someone trying to console them as being nosey and rude. So the one who would rather be consoled will console the one that doesn’t and vice versa. This is just one example of this confliction.
Secondly, similar to the emotional problem the cultural problem can also be clashing, one cultures sees the symbol of thumbs up as a good gesture while another culture sees it as a bad gesture.
Lastly, the moral problem with The Golden Rule which is that it goes further than not treated every situation differently. It is also encouraging people not to treat others differently. Different people need to be handled differently in different situations. Some people need a bit more help; others need less help in the exact same situation.
In conclusion, The Golden Rule may have been created in the effort for the greater good but it may actually cause people not to think about how the other person is dealing or what the other person would rather. I think we should look at situations not from the perceptive of if it was me what would I want but rather the perceptive of how does this person cope with things, what would this person like and how can I be the most helpful to them taking who they are as a person into consideration.