1. Old habits die hard
Long story short, if one is used to act in a certain way, and be able to get away with it, then why change? Having a variety of partners, and being deceitful is more a lifestyle than it is anything else.

2. It's fun, so why stop?
When people get a rise out of the fun nature of different sex with different partners, and perhaps even the possibility of getting caught by your S.O. Why stop?

3. Low empathy= I don't care attitude
When cheaters have low emotional sensitivity to the pain that they have caused their partner, they don't know nor care how it feels to have your heart broken. So not caring and being "them", is much easier than understanding.

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