I've never actually heard of the term, and I've never studied, it, but I am pretty sure I know what you're talking about. And I think it can kind of work because it does a couple of things.
First off, in everyone's mind, we kind of place ourselves above or below people of the opposite sex. If we see a super hot guy or girl, we kind of mentally place ourself below them. We think that we have to somehow convince them to like us. Where as with people who we think aren't as attractive, we kind of place ourselves above them. We act totally different, and can almost try and use or take advantage of these people because they would be lucky to get us, so to speak.
So when we go up to a hot girl and maybe say, "You seem stuck up" or whatever, we're actually doing a couple things. First thing we're doing, is trying to level the playing field. Letting them know, that I'm not going to try and "earn you" or convince you to go out with me. In fact, I'm going to try and turn it the other way, so you try and "earn" me, in a sense. This also creates a little tension, which if used in the right way can be used for good.
A lot of guys know that girls like a challenge, or something they can't get. You will see girls try and go for guys that they think they can't get. Once they get him, they get bored and move on. But girls would rather go for someone they think is a challenge.
Also girls like a guy that is mysterious. And if a guy goes up to a hot girl and instead of sucking up to her like most guys, is like, "eh, you're not that great," the girl is "like, woah, what's up with this guy? " This kind of peaks her interest and she wonders what is different about this guy.
It also gets the girl talking. She wants to defend herself and prove that what he's saying is wrong. So she kind of gets on the defensive, but it gets her to talk, and really get into what she's talking about. But if the guy kind of starts to kind of change his tune a little, it makes the girl think that he's not as bad of a guy or whatever.
But there you go, there's my two cents on the subject.
I've done this a couple times, but only after they insulted me first, perhaps its not the same thing - but in each of those cases where there was initial hostility, I ended up dating them for a while.
Guys who just straight insult a girl right off the bat as a greeter, well, they do it because it works and its the only way for them to "get" a girl. Its kinda sad.
Cheers
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I'm familiar with the term.
That being said; It's both my style and who I am, and it's not. Let me explain.
I am pretty sarcastic, naturally. My humor is sarcastic. I will blast myself and others, and make jokes about a lot of things: I was watching a Christmas parade, and I see a float with Scrooge in a large bed, surrounded by kids dressed as the ghosts.
So I say: "Actually, that's not a float, that's the grand Marshall. He's just really really lazy. "
I will "neg hit" my buddies, though it's (obviously) not to date them, I just poke fun. "Hey that's a nice jacket. " "Thanks man, yeah it's leather (blah blah blah). " "One question though. Does it come in men's sizes? "
But I don't do it to manipulate women. I just do it because it's funny (but only if a similar sense of humor is there, and only when we're comfortable). I will do jokes to flirt though, but usually not the sarcastic ones.
Generally, I'm pretty straightforward and respectful, and I'm the one who gets nastiness.
That being said, it tends to work for a lot of guys, so I don't knock it.
One question though: how can you tell the difference between a sarcastic guy who's being playful and a "shark" looking for prey? (besides the fins and jaws theme)
Neg theory is a popular pick-up technique popularized by Mystery, a self-proclaimed World's Best PUA. Although he goes in deep details in his books and other products, guys can get the hang of it by just finding it online somewhere, such as askmen.com. A common guy's fantasy is to have many women, and thus many guys go online and find this neg thing. I'm not gonna betray my sex telling you WHY it's done hehe.
I don't use neg theory because, in the words of Peachez the Jock, Guys who are starting off use neg theory. Guys who are masters don't need neg theory. :D
Cheers ^ ^
It's all just sociology. Pretty much, if I'm talking to you, because your a girl and guys are ALWAYS hitting on you, you assume I'm doing it too and trying to get in your pants, which I may or may not. If I throw small negs, I'm kind of showing you your not THAT important to me, I'm not gunna do anything for you, I'm not gunna buy you a drink immediately, I'm not gunna praise your beauty, etc, which I'm sure most girls are used to. Thus, your guard goes down a bit because I'm no longer a threat anymore, so you open up and it allows me to open up.
If guys didn't treat girls like queens when they don't deserve it, it wouldn't be this way.
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