What's the difference between 'having standards' and 'being shallow'?

What's the difference between 'having standards' and 'being shallow'?
Opinion question, not going to respond much. I really want everyone's thoughts.
I'll include a poll but encourage you to explain with a sentence or two.
Shallow is when you have little to none of the requirements (or their equivalents) that you demand in a partner.
Standards are the base requirements and aren't too specific ex) needs a job, not too much older, etc
Other (please explain in a sentence or two)
Select gender and age to cast your vote:
What's the difference between 'having standards' and 'being shallow'?
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