Why do men respond to distance?

When a woman is kind, caring, loving and there for her man too much it is said he will take her for granted, act distant, and loose interest. Why is it necessary to create distance and coldness with a man for him to fall in love with you, respect you and not take you for granted? Do you view this as a game? Or Is this just something you have to do to keep the balance within the relationship?

Why do men respond to distance?
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