Why do boyfriends stop making effort like they used to?

Anonymous
It happens a lot, you have a boyfriend who is crazy about you and wants to be with you all the time, plans romantic dinners, makes you little self-made presents, messages you all day... and after a time having a relationship it seems they think they "have" you and start acting more relaxed, texting you less and not doing a lot of those special things they used to, spending less moments together...but of course they still love you and they tell you so...

But why is this? does it sometimes happen to you too, girls? and more important, how can you try to change this (can you?)? because I feel that lately I am giving him more attention thn he does, and it used to be the other way around... any advice?
Why do boyfriends stop making effort like they used to?
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