If you've been online these past few days, you've potentially seen a lot of discourse surrounding Sydney Sweeney's American Eagle campaign. Last week, Sydney was revealed as the new face of the brand's jeans campaign. The tagline for the campaign is "Sydney Sweeney has great jeans," which is explicitly a pun on "great genes." In one ad, the camera focuses in on Sydney's chest as she says, "My body's composition is determined by my genes" — before she directs it back upwards. In another, she says, “Genes are passed down from parent to offspring, often determining traits like eye color, personality, and even hair color. My jeans are blue." Now, neither of these ads are on American Eagle's social media pages, but they have been screen recorded numerous times. The new jeans campaign has been hit with complaints about everything from Sydney’s hypersexualization to the tone of her voice. However, it’s fair to say that the biggest talking point has been around the perceived racial undertones and links to eugenics. Now, as the AE discourse continues to develop online, the government has weighed in on the conversation. On July 29, White House communications manager Steven Cheung took to X to share a screenshot of an MSNBC headline suggesting that the AE ad is indicative of an “unbridled cultural shift toward whiteness.” Slamming “dense liberal thinking,” Cheung called the reaction: “Cancel culture run amok.” “This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024,” he wrote. “They're tired of this bullshit.”
What's your opinion on the whole Sydney Sweeney American Eagle commercial? Do you believe the ad was offensive/insensitive or do you see nothing wrong with it?
Here's my take on it, after watching the ad I'm going to be honest with you all, I honestly did think anything of it, and well I shop at American Eagle, not only because it's one of my favorite stores, however, their jeans are the only jeans that fit me.





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. I don’t know if I would call them “huge” though 