After American Eagle revealed that Sydney Sweeney is the face of their new jeans campaign with the tagline "Sydney Sweeney has great jeans" (obviously a pun on "great genes"), the brand has faced major backlash. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said Friday in a statement obtained by The Post. “Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. “Great jeans look good on everyone.” Sweeney and American Eagle faced backlash earlier this week after the blonde-haired, blue-eyed “White Lotus” starlet appeared in a new denim ad for the popular clothing and accessories retailer. “I have great jeans… now you can too,” the “Euphoria” actress wrote on Instagram on July 23, alongside a video for the controversial campaign. The tagline which was seemingly a pun on the word “genes,” had some social media users comparing the marketing move to “Nazi propaganda.” However, American Eagle’s stock rose more than 10% immediately after the new campaign kicked off on July 23. Sweeney herself has yet to respond to the backlash and controversy caused by her “Great Jeans” ad campaign.
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