Is it wrong to distance yourself from someone you love?

I'm like seriously in love with this girl, but I know that we'll never be anything more than friends. I accept this when we're not together, but the moment we start talking I feel like something is there. Although I know there isn't.

I distance myself from her, like I'll wait for her to text/call me instead. I won't even bother trying to contact her. She "thinks" that I may like her because of the things I've told her bestfriend. I'm close with her also.

So my question is, is it bad to distance yourself from someone you really like to save the heartbreak?
Is it wrong to distance yourself from someone you love?
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