How about BMW vs. Audi vs. Mercedese.
Rank in level of pretentiousness.
I like BMW best. Historically Mercedes was the top dog in quality and luxury. BMW was the cheaper, smarter, less pretentious choice. It was classy, smart and powerful. Then Audi came along and tried to be the new BMW and started their smear campaign. BMW is my favorite. Mercedes is awesome but not for me. I admire it but I prefer BMW better. Audi I despise and I hope all the tool-bags go to it and leave BMW. Audi has been trying to be BMW for ages. However a BMW is a BMW.
Audi = Obnoxious wannabe
Mercedes = Old school Old money Rich beautiful looking cars.
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The Mercedes is the most pretentious to me, because I test drove a Mercedes SUV and it didn't handle well. I own three BMWs and yeah, they are a bit expensive but once you go German you never go back. The people who buy Porsche and BMW aren't pretentious, they just want a car that handles like a Porsche or a BMW. Once you have something good, it's hard to settle for less.1