Looks do matter when you're attracted to someone. This is mytake explaining what makes girls more attractive except looks.
1. Femininity

Femininity is the greatest asset of every girl. And it’s a trait that no masculine guy can resist. Contrary to the belief of many girls, don’t ever assume that displaying your femininity is a sign of weakness or the weaker sex. Feminine is beautiful and attractive. It isn't about oppressing women (like feminists suggest) but men generally find feminity attractive.
2. Intelligence

Intelligence can make anyone look more attractive. For many, Intellectual attraction is more important than physical attraction. It is only possible if the woman is smart enough. Not a scientist but not dumb either. You can find stats for respective question here (246 votes)
3. Self-esteem

self-esteem is MUST. not high af but not low as well. If you want to be loved, you should love yourself first. Good self-esteem can boost a woman's attractiveness like nothing else.
4. Healthy Glow

A healthy glow can make any woman look beautiful. It isn't about how you look but that face you get when you're happy. That's the most attractive face ever! A dull face can make a beautiful woman look unattractive. Take Emma Watson for example. She's one of the most beautiful women but yet she looks ugly without face glow. 
5. Sense of humor

Men love to make their special ones laugh! As like women find the sense of humor attractive, men do as well. We want a girl who laughs at our jokes and make us laugh back! It is a must have quality for a person like me but its intensity can differ as per the person
6. A group of girls

Last one but the scientific one. It is scientifically proven fact that women in a group look more attractive than alone. This effect is also known as "Cheerleader Effect". You can find Scientific American's article here.
It states that "Research shows that individual faces appear more attractive when presented in a group than when presented alone"
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