You know that Jim Morrison had a hole in his pants and he would jack off while singing on stage right and he took it to the extreme before he died and started doing some at that time extreme sexual acts and so I'm guessing he called himself the lizard King because of the lizard in his pants he was always playing with while he's on stage far as I know I mean I don't know a whole lot about the guy I did see part of the movie though
It is about Jim Morrison, the quote from him saying "I am the Lizard King!", which was a bit of a poetic exclamation that was an expression of being in power and on top of the world.
In this particular clip, the character is using language to intimidate and demean the character in the car (Andy). This is why I think he's just using 'I am the Lizard King." as a way of expressing his message: "you're weak, I'm strong".
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My guess is that he's talking about how a classic trope of aliens is they look like humans but they're actually lizards wearing human skin. And he's saying he is the king of those
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