For those of you who operate a business, how do you deal with family members that want a free service?

I have a small business but hate it when family members ask for services and don’t pay me and expect free service just because they are family. Am I a jerk for thinking or being bothered by this?
For those of you who operate a business, how do you deal with family members that want a free service?
For those of you who operate a business, how do you deal with family members that want a free service?
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