Why my friends are so ignorant?

Hello, so I love to play games and I make couple of friends over the time. But the issue is that, after some days they start treating me poorly like ignoring me or ghosting me. Although, I dont understand how can someone ignore a nice person who just wants to be friends with them?
Like I usually care about my friends and everyone. But seems like now thats something that people will start to ignore?
I dont get it whats this new psychology?
Why my friends are so ignorant?
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