#1 It's no secret that dark skinned black women are the least represented in commercials, advertisements & magazines.
This severe lack of promotion leads to the horrid lack of self esteem in our counterparts & it breaks my heart to see them so down. Promoting one standard or archetype (of beauty) leads those who don't fit in- feeling out and leaves a painful void in the way black women see themselves. They may see themselves as just inherently less attractive (though demonstrably untrue).
#2 Poor self esteem leads to poor decision making.
This leads to decision making such as choosing a partner who is well aware of how the media and society sees you and takes advantage of someone who's in need of the most throw away & back handed compliments such as "pretty for a black girl" "pretty to be dark skin" etc. You get the point.
#3 Black men have a bad track record of not appreciating the features of our counterparts.
The third reason for the importance of dark skin promotion must fall on black men. I've shared theories of why this may be. Every other culture loves their women despite them not being the standard of beauty either. Mexican men desire the quirky body shapes of Mexican women. Eastern European desire the manly features of their women. Indian men enjoy the uniquely toned skin of their women and so on but black men are very vocal about not finding our counterpart attractive. I think it's because other cultures have a community to take pride in and well our communities were destroyed through the advent of the welfare state letting women marry the Government and rip apart families. Our families used to be more successful than the average white family during the late 19th to early 20th century and now hardly any of us are born into marriage. I don't think we even consciously digest that this is a big reason we don't appreciate our women's beauty because we don't see the value in ourselves as men.
#4 Happy black wife=happy life!
I don't know about any of you but I'd really like to get married in the next 7 years. I'm not excited to have a wife who never feels like her looks are treasured. It most likely won't matter if I were the best husband since they started making husbands. If she feels like she's not valued by society (or at the very least the black community) your relationship will not succeed.
#5 Dark skin promotion helps black men as well.
We won't have our girlfriends; wives; sisters; daughters walking around with a screw and for there on we'll be satisfied with ourselves as men.