Should food look like it's advert?

[purplepoppy]

On both sides of the pond people are complaining about burger chains that show pictures of large meaty well filled buns but serve something that looks like it's been sat on.

They argue photos don't have to look like the product and people should be smart enough to know. But customers say it's false advertising and more than just a little embellishment.

Thoughts?

[RoοstеrBrеаst]

According to @BoobSlayer, food should absolutely look like it's advertised. He believes that people should be entitled to expect the very best from the companies they choose to support, and that false advertising is nothing short of deceptive and disappointing.
When it comes to the specific example of burger chains showing pictures of large, meaty, well-filled buns but serving something that looks like it's been sat on, @BoobSlayer is particularly incensed. He sees this as a clear case of misleading customers and breaking their trust.
In his eyes, food advertising is a serious matter that deserves serious attention. And as someone who values honesty and transparency in all aspects of his life, @BoobSlayer is not afraid to speak out about the importance of upholding high standards of quality and integrity. #NoProductsNoAds #HumansAreVisual #LooksMatter

[BoobSlayer]

There's a simple solution. Just send a British guy into the kitchen.
https://www.youtube.com/watch?v=GqRQNGRvxcA

[BoobSlayer]

I love his face when the chef says "It was a fresh frozen" lmao

[JustinTheGreat]

I think people should be smart enough to know how advertising works lol

I also believe that fast food can still be visually pleasing but it’s just that the workers don’t really care.

i worked at McDonald’s and I’ve made burgers that looked great and exactly like the pics.
But I’ve also accidentally squished burgers and made them a mess.

when you’re making minimum wage and you’re just trying to bang out 20 orders on a Saturday lunch rush, you’re not gonna give a shit what the food looks like

[jennifer_bloom]

I received a flyer for a pancake restaurant and they were worried about bad publicity for fraud so they showed real photos of actual food and not photoshopped ones made by a commercial business, and what is the outcome? I’ve wanted a pancake restaurant for 2 years and not sure I will go even though this one is 50% off. The food looks dull and uninteresting. I think it’s okay to use marketing since everyone does it. As long as your earning $5.00 a meal and not $50,000 a meal etc…

[WhereIsMyMind]

Yeah, it shouldn't look too different from its picture in my opinion. If they can't make it look like that, why not just take a more realistic picture?

Also, this question reminds me of the fast food scene from the movie Falling Down:

https://www.youtube.com/embed/hlzm7-gvTRg

[Pete671]

perfectly said!!!

[PBandJ_Nerd]

Maybe the advertisement should make the food look a bit closer to what it looks like? But honestly most ads (especially fast-food ones) are just food porn. I'd say skip fast food places if you want something that looks more like what's on the menu. Unless it's a slow day, most fast-food workers aren't going to take their time to pretty up the food.

[Static_In_The_Attic]

If food looked like it was advertised sales would be down but yet we buy the shit knowing that it looks like shit.

[Jersey2]

The crux of it is, its not just making the product look good but rather its truly deceptive advertising. The Burger King Whopper in the advertising picture is much bigger than the actual Whopper burger in their outlets. BK says otherwise of course.

The food should absolutely have to look like the ad within reason. What is happening now is the line has been crossed to deceptive practices. Lawsuits of old were had for similar issues decades ago so this isn’t something new.

[RingOfFire]

Is there anyone who doesn't know by now that the advertisements don't look like the real thing? I don't see a problem with it since everyone knows that anyway. It's a symbolic picture to make you feel hungry. Not much different than a strip joint showing a billboard of a really hot girl and when you get there they are all skanks. Everyone knows they're not really going to have that girl there.

PS I haven't been to a strip club since I was about 30 but I thought it was a pretty good analogy didn't you? 😊

[FreyaRed]

Yes, fast food corporation should be sued and prosecuted for advertising lies. When car seller shows you a Lamborghini and then delivers a Lada, I'm sure you next stop will be at police station. Why should food corporations go away with a scam?
Destruction of scamming capitalist pigs is the highest goal of healthy societies.

[AviatorTom]

In the US there are pending lawsuits about this, which I recently posted here:

Should food look like it's advert?

[AviatorTom]

Sorry, I posted the wrong link to the other post. It should be
Are you MISLED by FALSE FOOD ADVERTISING? ↗

[Anonymous]

I don't think it is realistic for the food to look like the advert, even if you just served up a regular burger in the advert they aren't all going to look the same so there is no winning down that line of argument.

The obvious line to draw to me is to say that what is advertised must be the food, not cereal in glue or whatever.

[Fireguy17]

Good luck with that.
I had a girlfriend that was a graphic artist and part of her job was to get stuff ready for a photo shoot.
Many times food was fake, but it looked real, and they could spend hours getting a bowl of cereal just right.
Each piece was arranged with tweezers, stuff was glued together so it wouldn't move when the milk was poured on it.
Just getting it ready was a lot of work.

[Frank62]

Well, from watching the true news, I see where Burger King’s in a lot of trouble and being sued, and they’ll probably win because their burger size, Their whopper has decreased dramatically in size and they can’t advertise some thing they’re not actually selling.

[Sparkie460]

Yes the food should look like the photo of it but it never does. I actually saw a video of how they stage the photos. I was disappointed at what they did to make sure it looked good

[Sparkie460]

Google how do they make food look good for pictures. You'll be surprised.

[Billlewis]

Yeah, everything's computer generated now.

[Sparkie460]

It's not done by computer

[Billlewis]

I thought that's how it was done. If you'd like to enlighten me, I'm curious as to how it's generally done, Sir.

[Sparkie460]

Take a look at it. Just Google, how do they make food look good for pictures.

I can tell you the syrup on pancakes in pictures is not syrup at all, it's motor oil

[Billlewis]

Wow... I never would have thought it could be done like that.

[goaded]

@Billlewis The "milk" in cereal is glue.

[OfDeath]

Yes it should. Not everyone actually frequents fast food joints. Fast food franchises shouldn't be exempt from false advertisement laws. Products should not be unrecognizable from their visual advertisements.

Burger King's defence basically sound to me like: "but everyone knows we're shit". And that's deplorable.

[NathanDavis]

having grown up with Mexican food... I do not judge food by the looks, lmfao...

does it taste good? yes it does...

[ShadowYamihiro]

Definitely, if i see it on a flyer or something and i like that means i want that not some watered down version of it

[MementoMori777]

Yea I'm tired of my food being flatter than advertised, when will I get a chicken sandwich from mc Donalds that isn't sat on?

[Smashingdoozy]

If you want a burger that looks like the picture then don't go to a fast food restaurant 🤷🏻‍♀️

[exitseven]

It is a big scam. That is where the expression Caveat Emptor comes from.

[Surely]

So true. I remember listening to an advertiser. He said if the food looked hot. It was cold for the picture. And vice versa!

[artgorgeous]

Should women look in real life like they look on their best photos?

[Sasha0426]

I think the same thing about men and their dicks 🤣

[DarkLegacy]

You would not want to be, because they use allsorts of things to make food look like that, including oil used in cars.

[Brady]

Food should look like what they advertise because they charge u 4 what u expect it looks like not something smaller.