Is boldness in a woman considered attractive? or unattractive?

Just out of curiosity, what do guys think about boldness or forwardness being a characteristic in a woman (romantically; e. g in proposing a first date, in light flirting, etc.)? Does the "unorthodoxy" of it come off as being unattractive?
Is boldness in a woman considered attractive? or unattractive?
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