Why do "Bitches" tend to get more respect from men instead of "nice girls"?

I listened to this YouTube video on men respecting "bitches" and read the book "why men marry bitches" and couldn't help but realize its true. But why men? Explain to the ladies

Often times I see guys with the chicks aka "bitch" that does what she wants, who she wants, and when she wants. They are always the ones frequently sought after.
Why do Bitches tend to get more respect from men instead of nice girls?
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Let me rephrase it. So when I read ," why men marry bitches" and watched the YouTube video where a man said "bitches" get respect is not referring to the bitch as a "bad girl". The term "bitch" Is used to describe the assertive no nonsense chick. In society this woman is often referred to as "bitch".
Why do "Bitches" tend to get more respect from men instead of "nice girls"?
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