Why is my crush on him increasing after spending more time with him?

Over the past few months, my crush started to slowly fade. However, after spending more time with him, my crush on him is starting to creep back. The progress I made has been reversed; my butterflies are coming back and I feel jealous when he spends time with other girls. The articles I read states that crushes would fade as you get to know the person more. Why is the reverse happening to me?
Why is my crush on him increasing after spending more time with him?
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