Guys, why does my boyfriend add girls willingly on social media?

Anonymous
We’ve been together for a while now, I’ve brought it up several times. I’ve done it too but to show him how I feel and apparently, it doesn’t bother him. I’ve stopped because I think it is wrong and disrespectful to my relationship. But seeing him heart pictures of other girls really hurts my self esteem. Makes me question my worth. He’s told me that I’d be easy to cheat on, and I think about that a lot more than I should. Whenever he’s rude to me I wonder if there’s someone else. He always deletes messages and conversations so I don’t know what to do. He does treat me well and tells me he loves me and all that but I still wonder.
Guys, why does my boyfriend add girls willingly on social media?
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