What the logic behind these too guys if they are doing the opposite of what society tells us about the good and bad guy?

both are very attractive:
The guy who wanted a formal relationship with me stopped talking to me after I asked him to just be friends but still watches my stories.
•He did called me or talk to me everyday, • But He replied late even if he was online, •He criticize ugly women, he started treating me like a girlfriend, he acts like a pretty boy who’s way too good for women, I feel like his a little bit immature and cocky about beauty, he’s more cold etc..

The playBoy who started the convo with se**** insinuations replies fast every single time, tells me about his day, gives me advice, sends me pictures of what he’s doing, work, he helps me when I need to know something or what he accomplished in his life he engages with me in social media but doesn’t care much about asking about my life

What the logic behind these too guys if they are doing the opposite of what society tells us about the good and bad guy?
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