Why do people often marry people that could pass off as their siblings?

When we look at a lot of married couples, they tend to look very similar like they could be brother and sisters. This gets even creepier when the father of the spouse you are marrying becomes your "FATHER" in law and you their "SON/DAUGHTER" in law. Anyone find the whole thing sort of incest and creepy when we look at choices people make and general terms used in marriage.
Why do people often marry people that could pass off as their siblings?
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