Is the "Alpha male" aura a subconscious thing?

I have always assumed an alpha male just "is", but I'm wondering if there are characteristics he exhibits that women pick up on consciously or not. If so, can you share what you consider to be "alpha male" traits? (And don't say "not asking alpha male questions on GAG", that's a given! LOL )
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Girls, would more of you answer this if it had been asked by a girl?
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