What are your thoughts on the way AI is shaping web content?

Recently, a media company I work for has come under fire for contracting content that turned out to be AI generated.

Since then, all the company’s other brands have cracked down on writers using AI, and as it turns out, I found out that a good deal of my naturally written content is flagged as partially AI, according to the popular detector tools. Thankfully, our editors are aware that these detectors are flawed and tend to punish content that is human written when polished and error free, so they’re starting to relax.

Still, we’re being advised against using it and encouraged to give extra (human) insight to our work. Many media companies and contractors fear that AI content doesn’t rank in google, but I’m finding out on my own that it definitely can rank and quickly too, but the content has to be highly valuable with human perspective that shows industry expertise.

I believe AI tools can greatly assist writers and enhance content, but writers shouldn’t lean on it completely for generating the whole piece. I hope that companies and businesses will come around to realizing this instead of buying into the fear mongering that it’s going to collapse society.
What are your thoughts on the way AI is shaping web content?
What are your thoughts on the way AI is shaping web content?
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