Do you think the pursuit of happiness is a marketing myth?

Today, I read something interesting. It said that trying to be happy by buying things, like cars or houses, is a trick used by advertisers. The article mentioned we can actually be happy with simple things, like spending time outdoors, which doesn't make money for big companies. They make us think we need to buy stuff to be happy. What do you think about this?

Do you think the pursuit of happiness is a marketing myth?
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