Why do so many men not put any effort into making valentines day special for their girlfriend/wife?

Why do so many men not put any effort into making valentines day special for their girlfriend/wife?

I've been hearing lots of disappointing stories today about men not getting their women anything for valentines yesterday šŸ˜• like damn its not even about the gifts but the effort...

Why do so many men not put any effort into making valentines day special for their girlfriend/wife?
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