What do women hope to achieve when they play hot and cold?

CypherV
Girls when you play hot and cold with a guy, why do you do it? What do you hope to achieve by doing it? Is it your way of telling a guy to go away, you're not interested or is it your way of trying to get him to chase after you and show that he's real committed to you?

Also why would a girl continue to blow hot and cold when the guy she is blowing hot and cold isn't responding to her behavior?

A girl who rejected me was always warm to be prior despite being shy, but ever since she rejected me, it's always hot and cold behavior from here and the funny part is I'm pay her no attention at all. If I see her I say hello and that's it, I don't even give her attention, so what's her game? She's not interested and I've accepted it.
What do women hope to achieve when they play hot and cold?
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