My boyfriend's got a scar across his face and is insecure about it but won't accept any of my consolation?

I do not mind his scar, in fact I have a thing for scars, but he won't listen to any of my tries to make him feel better and not "ugly" as he seems to think he is.

He ended up with it from an accident and since then he hasn't really been himself and by that I mean he has become less affectionate with me and even though I understand that it's not easy to accept it, it hurts me anyway.

The scar as I said is large, from his brow through nose and cheek so it does deform the skin a little but it hasn't changed anything for me. He's still handsome to me but he won't hear any of that.

How am I supposed to help him?
My boyfriend's got a scar across his face and is insecure about it but won't accept any of my consolation?
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