Can the Spanish word "cariño" be used with a friend?

I tend to treat my family members using words like "cariño","cielo", "corazón", "mi vida"... but I'm always unsure to use those words with my friends (especially guys), i really like to use that word "cariño" or "mi vida" which is more like a habit, but Is it ok to address a friend with those words (especially a guy friend)?
It's ok to use the word cariño with a friend (guy).
It's wrong, it sends a romantic message.. so don't use that word with a friend (guy).
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Can the Spanish word "cariño" be used with a friend?
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