Why Everyone Is Suddenly Obsessed With “Quiet Luxury” — And What It Really Says About Us

[Georgia001]

Have you noticed how everyone seems to be talking about “quiet luxury” lately? From celebrities ditching flashy logos to influencers showing off “stealth wealth” wardrobes, it’s suddenly cool to look rich without looking rich.

But here’s what I find interesting — this trend isn’t really about fashion. It’s about how people want to be perceived. After years of loud flexing on social media, maybe we’re just tired of showing off. Maybe “quiet luxury” is our way of saying, “I’ve grown up, I don’t need validation.”

Still, it feels a little ironic. The whole “I’m above trends” attitude is itself... another trend. Brands are cashing in on “minimalism” by making it exclusive. So is “quiet luxury” really about simplicity — or just a new form of status signaling?

What do you think? Is this a genuine cultural shift, or just another marketing trick disguised as “maturity”?

[MrOracle]

Showing off excessive wealth is seen very differently when most people are doing well and feel secure about their future. But the last 20 years - starting with the 2008 financial crisis and really ever since then, with wokeism and unchecked immigration and off shoring jobs, has undermined most people's financial security and by comparison makes people who flaunt wealth to seem completely out-of-touch and unrelatable to most people. Social media has only proven that to be true.

Globalism is collapsing and nationalism is rising, and that's good long term, but such big changes can't happen overnight and we are living through the disruption that always precedes such major changes. We are just starting to deal with the immigration problems (most western countries haven't really even begun, despite the fact that it's destroying them). And the globalists are fighting to maintain the system that has made them rich and powerful at the expense of everyone else. We're seeing political assassinations and even more attempts. Many people feel uncertain and it's hard to blame them, because you can't fix such a broken system without some messiness and stepped on toes.

With all that uncertainty, flaunting wealth feels insulting and without class. No surprise that it's fallen out of fashion. Plus, so much of it is fake anyway. The elite, handcrafted brands come from the same Chinese production lines as Walmart stuff. Why pay the premium?

[HawkPerception]

Hmm, I'm not sure what to address in this post.

I've never liked the idea of wearing brand names and having their logo on my clothes. This started from a pretty early age in late high school when I started to care about what I wear and not just wearing whatever was given to me by my mom from Costco.

I've always been logical about it, seeing the bigger picture. These brands are literally having you pay to wear their brand around and do free advertising for them. And it ruins the aesthetic of whatever you're wearing as well.

I've never understood how there are so many sheep in the world that are proud of whatever brand they have, whether it's a Rolex watch, Gucci, or whatever other designer brands there are. It's actually a huge turn off for me when girls want specific purses from a specific brand.

I've always appreciated good aesthetic though. Someone who dresses well does give me a positive impression of them.

[Apulu_backagain]

I feel like someone really popular got tired of flashy logos and stuff and decided to change their fashion sense (or they tried to copy the style of rich people by studying what they were to look cool but have an elevated vibe too) and their comments were filled with people praising this act.

So everyone else also started doing it. Minimalist, beige, winter aesthetic. Everyone just follows whatever is trending. Very few are completely attached and know their own style.

And currently this style is a trend.

[purplepoppy]

Not new. I've been doing it all my life as have a lot of people. Clothes with obvious labels just look tacky, I'd even say make you look like a criminal. Flaunting logos is and always will be very low class.

[mysteriousNicholas]

@purplepoppy I'll have you know I wear my Adidas pyramids) triangles 📐 with a smile 😁 or any other branded sweater or a discount department store brand 🤭👀 I trust

[heruncommonsense]

Does anyone else think this post is AI generated?

[AngryCarl2]

Definitely AI.

[Jennz6]

@heruncommonsense
I think you’re right about AI generated stuff

[Fireguy17]

So is that like decent blue jeans and a FD shirt without people juice stains on it?

If so then I have been a trend setter for a long time.

[Coden7]

Wearing clothing with logos everywhere is tacky in my opinion. Maybe you are wearing one thing that presents a logo. But if you are a walking NASCAR or Nike ad, reminds me of Highschool

[exitseven]

Quiet money has always been in style. I could afford a Corvette but I do not want to look conspicuous.

[jamesgoldman]

Marketing for the masses, the norm for old money who won't buy the big names trending but the quality they've known for years

[Massageman]

Looks like an obsession with "quiet beiges".

[Amyouyang]

t feels like people are tired of flashy logos and want something more timeless and subtle. Quiet luxury is more about quality and confidence than showing off

[Anonymous]

I think quiet luxury is ok, I also don't like too flashy outfits, I don't care about the fashion.

[stayorgo]

It is showing you that we are s******** and the world should blow up

[Athena7_]

Probably the Quality of the product.

[OneViewpoint]

Marketing.