Why is dark skin seen as less desirable in some parts?

Anonymous

Why is it that dark skin is seen as less desirable, less attractive in most parts of the world... and people are more drawn towards light skinned people and even the cosmetic industry makes profit on this by selling " fairness" creams and there are " filters" in camera/apps that lighten the skin... since that's what people want.

But just look at how charming and attractive dark skin can be if taken care:

Why is dark skin seen as less desirable in some parts?
Why is dark skin seen as less desirable in some parts?
I don't think mostly it is seen less desirable. If anything people get artificial tanned
Yes , if anything it's the dark people who feel like that about themselves & desire light skin
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Why is dark skin seen as less desirable in some parts?
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