Seems a lot of people assume there's one single quality that all men or women around them like. This is not true. There isn't one single trait, quality, personality, or flaw that all men or all women like. Just like we all have different fingerprints, eyes, hands, and faces. We all have different preferences when it comes to who we're attracted to.
While some guys may think she's the definition of beautiful, others may not be attracted in any way what so ever. While one girl might like that guy who gets really passionate about things, and has a tough time controlling his temper. The girl next to her may find him childish, and immature. While the first girl likes him for his personality, she may not like his blond hair and brown eyes. The second girl may love his looks. It's not that he's unattractive in general. It's that he's unattractive to that one girl, and maybe that girl a few people over, and maybe the one right beside her, and that one over by the parking garage. The point is that preferences aren't something unanimously agreed upon. People don't come out of a factory with a chip that says "You have a penis, you like big boobs, dark hair, and round asses. No exceptions." That's just simply not how it works.
Race is another one I see a lot. "Do white/black/asian/hispanic guys like white/black/asian/hispanic girls?" The answer is no and yes. Just like the girls in the last paragraph, Say we have a room full of diversity. All walks of life, all races. All of them strangers. Some will stay with their own race, and for others a multi-racial group of girls may be having a slow motion entrace across the room. Scattered throughout the room are guys just hypnotized by these girls. It's not because those girls are any more beautiful than the rest. They simply are more beautiful to some men in that room!
While in some peoples worlds they may think that there's one specific look or personality that all guys or girls like. In reality, it's the picture above. Everyone has someone out there, that's perfect for them. Some guys may like red hair. Some guys may like blond hair. Some may like black, blue, or maybe even no hair. Just ask yourself why are there all these different shapes, colors, and personalities, if only one was is really preferred? The answer is that all shapes, colors, and personalities are attractive to someone!
You can make yourself up all you want but being you is the best way to go. It's the best way to go because there's someone out there that has been looking and searching their whole life for someone like you! Just be yourself and don't worry about it.