What's the best response to being called cute?

I've got to confess I absolutely loathe the word, because to me it feels like they're calling me adorable and therefore unmanly. But, if I say "don't call me that", people don't listen and keep calling me cute. So, what's a better way to deflect?

Should I just say "thank you" or "I'm not cute, you're cute"?
What's the best response to being called cute?
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