It's so easy to be friends with someone who is attracted to us.

Not as much, when that same guy sees you like everyone else, when he has nothing to prove, no hormonal motivation to push him to be "sweet" and expects you to be on equal footing, entertaining and caring for him in turn.
99% (yeah I pulled the number out of my rectum) of women know when their friends want them. Many women flirt with their friends all the time. Some of them even get possessive and compete for his attention with potential romantic partners.
Wrong! 
I am not here ridding guys of free agency. Of responsability for their choices. But it's time to be fair ladies and admit we do play a part in this too. 
(also most likely 8)
But most of you know... Most of you play these subtle mind games and use this guy's attention in every way he'll allow you. And you justify it by pretending you don't know, you justify it because he is allowing you to use him.
You play dumb.
Love/attraction hormones ARE like a drug, the guy is like that addict looking for a fix. And you are there to provide...
He'll feel used.
He'll miss opportunities to find someone to love.
He'll lose a girlfriend.
He'll become guarded and cinical.

Despite him "choosing" to be your friendzone guy, you enabled it. Admit some of the blame, have some compassion. Be kind for one second and consider what love does to a person.
No, this is not some"evil patriarchal male program" that makes him think he's owed sex. It's just an unsure guy who really liked you. Without any skill in the art of seduction, he will feel deceived. He genuinely thinks he is making progress. Or hopes he is. Hopes with all his heart. And you allow those thoughts, allow that hope to thrive.
Admit it at least to yourself.

In the end, when he genuinely moves on, if he still wants to hang out and be your friend, you really are as interesting as you first thought. ;)

He's a living being, not a toy.
Hurry up! Even if you don't have your answer, pick one. After enough time has passed, you have to. He is actually waiting. That's all this is. Don't just leave him like that. Say something definitive. Ruin that "friendship" for better, or worse if he doesn't. Ruin it for his sake. He might not thank you, but he'll be thankfull.
Let that be enough of a reward, because it means it will ultimately bring him peace and a chance for love.
And you want that for him, don't you?
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