Why does my boyfriend act so different around MY friends?

Anonymous
Long story short now that he's met my friends he acts different around them. My friends and I both noticed he doesn't pay much attention to me, when I try to talk to him he's more worried about what everyone else is doing, won't kiss my head or hold my hand or anything like that even when were surrounded by people who are doing the same thing. We were at a concert and he was on the end and was like pouting because he wasn't by my friends and when I offered to switch and he wouldn't. Sometimes I'll ask him to hangout and he says he can but later, but when I ask him to hangout with another couple he can right away. Why does he do this?
Why does my boyfriend act so different around MY friends?
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