The guy I like don't texts me back meanwhile a friend keeps trying to get in touch with me?

A guy I really like sends me ambiguous signs: he tells me he wants a formal relationship so he will not have sex with me until we start a relationship, gives me presents and one time made the effort to see me nevertheless it was just an hour, but does not text me back and I have to reach him otherwise he never talks to me.

On the other side, a friend confessed me I'm his crush since 2019 and we have had a very nice communication but he is not my type.

Should I try something with my friend and let it go the guy I genuinely like or keep trying with him?
The guy I like don't texts me back meanwhile a friend keeps trying to get in touch with me?
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