What that mean when my crush say that about me?

I was chasing him for a while and he knows I like him and his friends know he acts like he likes me and start chasing me!! But I don't care and I don't look at him when someone asked him about me he say about me bad words and say I am bad girl" and he say "I don't know but she looks by her eyes very strange and one of his friends say that about her"
What that mean when my crush say that about me?
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