What is the obsession with going to the gym and being fit all of a sudden?

ItzDizzY
It seems to me that in this day and age everyone is so obsessed with getting that "summer body" or that "perfect body" or just getting fit. Is the media partly the reason why people are so obsessed with working out?

www.nuffieldhealth.com/.../...ral-Gym-Running1.jpg

PS: I used to go to the gym for 2 years but then after a while I got bored of the same routine and plus it's bloody expensive!
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What is the obsession with going to the gym and being fit all of a sudden?
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