The best lotion/moisturizer?

So at the moment, I'm kind of obsessing over soft and healthy skin. Right now I use Jergens, but all the commercials for other brands seem so convincing. Before I go and spend tons of money on products that might not work, I wanted to know if there was a type that works best for you?

Softens the skin?

Gives you a better looking/evens skin tone?

Erases any blemishes or dark marks?
The best lotion/moisturizer?
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