Should I give him a taste of his own medicine?

My boyfriend is great most of the time. But he sucks at texting, sometimes flat out ignores my texting with no reason behind it, and he doesn't make plans often because he's busy or his bad grades, but he can still make time for me during lunch.

He says he loves me, and he means it, but what should I do?

Should I just act the way he does and be less of a good girlfriend and just basically stop texting or making plans until he does show he cares?
Should I give him a taste of his own medicine?
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