The picture that you have included perfectly illustrates the reason why and it IS for social bonding reasons. What you see there is a group excluding a single person. Usually there are one or two instigators in the group and the rest are followers. The instigators shun a person to further cement their own place in the group, that's what it's really about. A person perceived as weaker is targeted and used as a social stepladder.
The reason for the person being shunned could be that they are perceived as a threat. If you remove them then your place in the group is less at risk. Similarly, if you are part of a fairly petty and juvenile social group then you may win favour by just being plain mean to someone. It makes you seem 'cool' be a dick, so you use the outcast as a target and you improve your own pathetic reputation within the group.
Either way, it's about using one person as a social stepladder to improve your own status.
You are also a human. Do you enjoy excluding others?
I often wonder this, because I HATE when people exclude others! I don't get it as we would all feel terrible being excluded by others ourselves!
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Because we are fucked up individuals
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