What's with women 35 to 60 suddenly "advertising" for men on YouTube shorts?

I've seen these little videos popping up for maybe the last month or two with women 35-60 who look to be former trophy wives, begging for men to contact them. Seems a little (or a lot cringe) and maybe dangerous. What is up with this? Are women actually that desperate/thirsty these days? It seems weird that YouTube allows this sort of thing.

What's with women 35 to 60 suddenly "advertising" for men on YouTube shorts?
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