They do, but many times in different ways I think.
Male products objectify women in a sexual nature. It shows them as nothing more than a mere sex toy or something of the sort.
In female products men are objectified as these romantic servants. Take twilight for instance (maybe not the best example but I know girls like it). Both of the main male characters are objectified in different ways. Jacob used used more in a sexual nature. Nobody really cares about him, but in and outside the movie, aside for the fact that he is a pretty face and a hot body. Edward is this fantasy boyfriend that doesn't ever exist. No man treats a girl like she the queen and he's her servant that will quite literally jump off cliffs at her beck and call.
Chick flicks basically portray unrealistic expectations of men, just as many male products do the same of women. However, with women those expectations are usually physical, for men, its non physical. Just as people like to argue, movies, games, and p*rn, are hurting relationships because guy have unrealistic expectations of female looks, I've heard similar studies that claim romance novels and movies like it, do just the same because it gives women false standards of what to expect from their relationship and as a result they're are many times disappointed when it doesn't live up to their fantasy.
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With Magic Mike just out, you'd think yes. There are also movies that zoom in on a guy's naked body and such. I personally don't think it's the same thing. The dude in Magic Mike isn't like most portrayals of female strippers; he still has a personality, power, etc. I've never seen a movie where a guy is sexualized to the point of being like an OBJECT. He always still gets to be a person. Can't say the same for women.
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Males cannot be objectified. It's a hard-core fact.
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