What is the most you would be willing to spend on a jacket?

Wondering in your opinion what would you think is an acceptable price for a good sturdy jacket? I am figuring 300-400 dollars for something that will last around a decade if you treat it properly is acceptable. What is your opinion?
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Oh and do consider everything is about twice as expensive in the UK (equivelent jacket would probably be 200 dollars in the US). Seriously expensive here -.-
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Been looking around online and these seem good quality


link
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Just one more opinion and I promise not to bother you guys anymore. From the website I linked which of the mens jackets you think looks cooler?
What is the most you would be willing to spend on a jacket?
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