What does it mean when a guy calls you love in texts?

Anonymous
I have been talking to this guy friend for a couple of months and he calls me love pretty often (e. g. "What are you up to love?", "Goodnight love" etc). He called me darling before too. I'm just wondering if he's being friendly or is he actually interested in me? I just find it weird being called like that especially by a guy, that's all.
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Note: He's not from the UK
What does it mean when a guy calls you love in texts?
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