How to tell someone you don't feel the same way about them?

I go to the same college as this guy and he likes me but I don't feel the same way he makes conversations with me and hugs me when I'm about to go or he's about to go. I'm a nice person but I don't want to sound mean or anything I've tried avoiding him but he sees me and even if I'm ignoring him he will still go up to me and talk to me but I talk to him because I feel bad. I just want to reject him basically but what's the nicest way.
How to tell someone you don't feel the same way about them?
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