Horrified, does he genuinely mean it?

Anonymous
Been with this guy for nearly a year in March. He calls me everyday. We're pretty much inseparable, we talk everyday, message constantly and spend most days together each week. Anyway, he called me saying he regrets not inviting me over earlier. He said we both love spending time with each other, by which I agreed, I said yeah you know I enjoy our quality time. Anyway, he goes onto say that he worries about spending so much time we as he is uncertain with how the future will progress...

He told me he has feelings for me, that he cares about me and he thinks about me all the time. He then turned around and said but I don't love you... like totally ot the blue. The whole conversation was so lovely, this totally seemed random to drop in there. Then he was like ohnim only messing, I'm just joking and he seemed pretty panicked to withdraw what he said.
I just laughed an said that seemed pretty harsh to blurt out

Anyway, over the weekend he said 'you think I love you' and then another day he said ' i think you love me'. Why does he keep saying these things and going on about it?
Is he trying to seek some reaction out of me? I feel he likes a reaction but I don't know why

If I turned around and said yes or no, would he stop?

What am I supposed to say, is this a game?
Horrified, does he genuinely mean it?
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