Why would friends suddenly become unsupportive when you are start to see success?

I am a creative entrepreneur. I am well aware that expecting family and friends to buy from you is unreasonable. They may not be your customer.

What I have been finding is that, as I have been slowly making more and more progress, friends who I considered close, and was a huge supporter of their enterprises, have not reciprocated.

I know that what I am doing is high quality because I am seeing results from strangers. But, at first they were seeming to be cheering for me but now it's like they just suddenly stopped.

Have you experienced this? What gives?

Why would friends suddenly become unsupportive when you are start to see success?
Why would friends suddenly become unsupportive when you are start to see success?
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