People call me pretty all the time wherever I go then why guys I like rarely like me back?

Anonymous
This is the question that is stuck on my head recently. When i ask this question people NEVER know the answer. My friends tell me that i am a great person to be with and many people like my personality (not all of them though). Also people (especially guys) call me pretty often. But all my crushes were rejecting me back to back. I don't know what i am doing wrong... They show so many signs of liking me but they never approach me nor talk to me and when i find the courage to approach them myself they reject me. Is it maybe because they are intimidated by my confidence or am i just ugly af?
People call me pretty all the time wherever I go then why guys I like rarely like me back?
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